This landmark report for the Energy and Climate Intelligence Unit has a Stranger Things theme, showing the Upside Down alternative costs to investing in renewables and energy efficiency in the UK. Alogside the report, I focused on the receipt graphics to highlight costs, generating hundreds of thousands in reach and engagement, including high-profile sector influencers, journalists, and MPs. It was a theme I continued in the following year’s report. eciu.net/analysis/reports/2022/cost-of-not-zero-in-2022